The Last Trifecta of Social Media
Today we are going to look at the last three popular social media sites: LinkedIn, Flickr, and Periscope. While none of these are new to me, I still wasn’t exactly sure how they could be used as effective marketing tools for businesses.
But the truth is…each of these three sites focuses on a niche sector of social media. As a result, each one can be a highly effective resource for your company if used well. Let’s take a took a how your business can benefit from getting creative with each of these social media platforms.
LinkedIn is arguably the most powerful social media marketing resource for your company and personal career.
Well, what is it then?
The Google definition states that LinkedIn is a business- and employment-oriented social networking service. Your company is able to promote its brand, network with other professional, and even recruit potential employers. According to Lewis Howes, “LinkedIn is the sexiest thing since Justin Timberlake’s song ‘Bringing Sexy Back’.”
One of the unique things about LinkedIn is the professionalism the site exudes. The purpose really is to help others advance their careers or to encourage business growth. And that is why your brand should take advantage of the network LinkedIn offers!
Lewis Howe shared his Top 10 LinkedIn Business Marketing Tips. There were two tips I couldn’t keep to myself!
- Connect with everyone!! It is a networking site so take advantage of that. You never know how a single connection could potentially benefit your career or business as a whole.
- Recommend Others. Share other people’s profile and success! The more you give, the more opportunities you will have to receive. Plus, it is a great way to put your name and brand out there for other users to see.
Flickr is one of those sites that I have known about for years, but never knew exactly what is was. After looking into it, it is actually pretty cool and a helpful tool for businesses to use.
Basically, Flickr is a image and video portfolio website. It is a great place to visit for some inspiration or to share your latest creative shot.
VividImage shared 5 Creative Ways to Use Flickr for Business.
- Finding stock photography to use
- Providing stock photography to share
- Keyword opportunity
- Inbound link building back to your website or to your other social media profiles
- Tell your story
Visuals, either images or videos, are almost a requirement for any good social media post on any of the other platforms. Flickr is a great place to go in search for great visuals if you don’t have any of your own or to get inspiration. It is definitely a resource worth taking advantage of!
The last and final social media site we are going to look at is Periscope: the live streaming pro! The site is a video broadcasting platform that is actually linked to Twitter.
How is Periscope any different from Facebook Live or Instagram Live Stories?
Fun fact. Periscope was the first to introduce this idea of live broadcasting to followers. How can businesses benefit from a site that solely live broadcasts? AdEspresso shared an article that gave a little bit of insight into that exact question.
Here are some creative ways to use a live broadcast on Periscope to increase brand awareness and engage with your followers.
- Share breaking news
- Host interviews
- Have Q&As
- Broadcast in-person events
- Announce new products
- Demonstrate product tutorials
In summary, while these three social media sites may be some of the lesser known platforms, your business might flourish by getting creative and advertising your brand on them!
Thanks for following along on Jessa’s Thoughts for the past few weeks! I hope you were able to learn a few new things about digital marketing and social media for businesses. I know I did!